James Madison head coach Paul Zazenski announced on March 5, 2020 the addition of Charlie Hubbard to the coaching staff. Hubbard spent his first two seasons in Harrisonburg as an assistant coach before being promoted to associate head coach ahead of the 2022 season.

In 2023, Hubbard aided the Dukes to a 10-5-5 overall record and the program's fifth ever appearance in the round of 16 of the NCAA Championship. The Dukes had multiple top-three ranked results, taking down No. 1 UCF to end the regular season and No. 3 Georgetown in the NCAA Second Round while drawing No. 3 West Virginia in the regular season. All three were on the road. JMU also had its first ever Freshman All-American in Luca Nikolai. Clay Obara and Rodrigo Robles were both tabbed All-Region with Kevin Larsson joining the three as All-Sun Belt Conference selections.

Hubbard helped guide the Dukes in their first season in the Sun Belt Conference in 2022 to an 8-8-4 overall. The Dukes went unbeaten in six of their final seven matches of the regular season and used the momentum to take down fifth-ranked and two-seeded Marshall in the quarterfinals and three-seeded Georgia State in the semifinals of the Sun Belt Conference Championship to make an appearance in the championship match. Alex Krakowiak was tabbed to the All-Sun Belt Second Team while Tyler Clegg earned All-Region Third Team honors.

In his second season with JMU, Hubbard helped guide the Dukes to an 11-5-1 record during the fall. The Dukes finished third in the league, and were ranked as high as No. 15 in the United Soccer Coaches Top 25 Poll. A six-match winning streak in the middle of the season was the longest such streak since the 2019 season and aided JMU to a 10-2 start through 12 matches, the best start since 2004.

In his first season in Harrisonburg during the spring of 2021, Hubbard helped guide the Dukes to a 5-1-3 overall record during a shortened season. The Dukes never loss or tied a conference game for the third time in program history on their way to winning their third consecutive CAA championship, making it the second three-peat in program history and the only team in CAA history to three-peat in men's soccer twice. 

"We couldn't be more excited to add Charlie Hubbard to our men's soccer staff,” said Zazenski. “Having known Charlie from the recruiting trails there is no doubt we are getting a quality individual and extremely qualified coach. Charlie's DI head coaching experience will serve the program well both on and off the field. He also has his USSF 'B' license which shows his dedication to coaching education. I am confident he will fit perfectly into the future of JMU men's soccer and we are fortunate to have him.”

Hubbard comes to Harrisonburg after spending the last four seasons at VMI, where he was the head coach during 2019 season. He served as associate head coach for the first three seasons while at VMI, recruited 41 players over the last three years and helped guide the Keydets to its best season in five years.

“First and foremost, I would like to thank JMU athletics coaches and administration for providing me with this fantastic opportunity,” said Hubbard. “I am very excited to join the JMU coaching staff and become a member of this University. JMU has an excellent energy and culture, as well as a fantastic soccer program. I look forward to contributing to the JMU campus community and the men's soccer program in every capacity.”

Before heading to Lexington, Hubbard was an assistant coach on the men’s soccer team at Dallas Baptist University. He served in that capacity for the 2014 and 2015 seasons, where he helped recruit and develop the team as it played its way to the best season in program history.

Hubbard began his coaching career by spending the 2013 season as assistant coach on both the men’s and women’s soccer teams at Thomas More College in Crestview Hills, Ky. While there, he assisted both programs as they qualified for the Division III Tournament and aided the women’s program to consistently be ranked in the top 25 and reached its first-ever Sweet Sixteen.

A four-year letterwinner at Division II Palm Beach Atlantic University, he set a university record by playing in 84 games throughout his career. He assisted in leading Palm Beach Atlantic to the NCCAA Semi-Final match in his senior year, and made it to the NCCAA National Tournament every year while he was a Sailfish.

Hubbard is a 2013 graduate of Palm Beach Atlantic, earning a bachelor’s degree in biblical studies. He also earned his master’s in sport management from Dallas Baptist in 2016.