Gen Hirata joined South Dakota's athletic communications staff as a graduate assistant in the fall of 2023. She will work primarily with the Coyote women's soccer and golf programs, while also assisting with graphic design projects for all 18 athletic programs.

Hirata is a four-time All-American pole vaulter for the Coyote track and field program. She took the bronze medal at the 2023 NCAA Outdoor Championships with a clearance of 14-5 ¼ (4.40m) and was voted the 2023 Summit League Field Athlete of the Year.

A native of Fredericksburg, Virginia, Hirata graduated from USD with a degree in media and journalism in May of 2023. She's currently pursuing a master's degree in interdisciplinary studies.