Hollie Loud joined the Sun Devil soccer staff in the spring of 2023 and helped the team reach the NCAA National Championship in her first season with the program. Loud came to Tempe after spending eight seasons as an assistant coach for North Alabama.

During her time at North Alabama, the team compiled a 60-56-13 overall record, including an 11-9-1 mark in their first year as a Division I program in 2018. In that season, the Lions recorded two wins in the ASUN Conference Tournament, which led them to the Championship game.

Loud began her coaching career as an assistant coach at West Alabama, where she worked for four seasons. During that time, Loud assisted with the men's and women's soccer programs. She worked in recruiting and player development and coordinated the school's soccer clinics. UWA won men's GSC championships in 2014 and 2015, and the women's team received the inaugural GSC Fair Play award in 2015.

Loud was a four-year starter and four-year captain from 2008-2011 under Winkworth during his ten-year stint as head coach at UNA.

As a player, Loud helped lead her team to three consecutive NCAA Division II tournaments from 2009-11. That included the program's first Gulf South Conference Championship. In her career, Loud scored 20 goals and notched 14 assists. She started 86 consecutive games for the Lions from 2008-11 and was a two-time All-Gulf South Conference honoree. 

Loud was inducted into the North Alabama Athletic Hall of Fame in 2022, becoming the first member of the school's soccer program to be inducted.

Before her time at UNA as a player, Loud played soccer at Filton College in Bristol, England, where her teams won back-to-back national titles in 2006 and 2007. A team captain for Filton in 2007-08, she received four county champion medals and was part of the U18 Southwest championship team. 

Loud earned an Advanced National Diploma from the United Soccer Coaches and completed United Soccer Coaches Goalkeeping Level 1 & 2.

She is also a graduate of the 2018 NCAA Women Coaches Academy Class #44 that was held in Denver, Colo. The NCAA Women Coaches Academy, hosted in partnership between WeCOACH and the NCAA, is a four-day educational training available to NCAA coaches of all experience levels and is designed for women coaches who are ready to increase their effectiveness by learning advanced skills and strategies that directly affect their personal and team success.

Loud helped form the Demopolis Elite Soccer Club and continues to work with several other youth soccer associations and camps, including the Shoals Soccer Club.

A 2011 Academic All-Gulf South Conference honoree, Loud earned a Bachelor of Science degree from UNA in 2012 and added a Master of Arts in Teaching degree from West Alabama in 2016.